Thank you for your interest in being a commercial exhibitor at the California State Fair. Please review these instructions carefully. This application is neither an offer nor a guarantee of space. If you have any questions regarding this application, please contact the California State Fair Commercial & Concessions office at (916) 263-2499 or email foodcon@calexpo.com.
Print and Mail to:
Commercial Exhibits
1600 Exposition Blvd
Sacramento, CA 95815
Trailer/Stand – Indoor/Outdoor – $2,000 – Minimum guarantee or 27% of gross sales, whichever is greater
Beverage Cart* – Indoor/Outdoor – $500 – Minimum guarantee or 27% of gross sales, whichever is greater
*Concessions Manager will determine if beverage cart status is applicable.
All concessionaires will be inspected by the County of Sacramento Environmental Health Management Division. These fees are subject to change until the contract is executed with the department. If you are accepted, these fees will appear on the contract. Fee may be lowered if you submit a copy of your Multi-Event Vendor (MEV) permit with your application.
Trailers/ Stands – $300
Prepared/ Samplers – $200
Carts – $150
Cal Expo has a marketing and pourage exclusivity with PepsiCo in the categories of carbonated beverage, non-carbonated beverage, sports drinks, packaged water, ice, cups, and support services. As such, Permittee cannot pour or advertise products, including sampling, that are in conflict with Cal Expo’s agreement. In addition, these services and items must be purchased through PepsiCo, as they are the exclusive on grounds distributor of these products. As such, signage or sponsorship of any other product will not be allowed.
Ice & Ice Merchandisers There will be an option for ice and ice merchandisers for the 2026 California State Fair. To order an ice merchandiser, contact the California State Fair Concessions Office for further information.
These are refrigerated storage merchandisers with solid doors and require 110 VAC power with at least a 12-amp circuit. All equipment used to dispense carbonated beverages or ice merchandisers must have the appropriate PepsiCo product labeling or no labeling. Competing brand signage is not allowed.
The State Fire Marshal (SFM) has jurisdiction at the Cal Expo facility. General Guidelines can be found in the 2026 Commercial and Concessions Rules and Regulations Handbook. For a complete listing of applicable SFM regulations visit the website at https://osfm.fire.ca.gov/.
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