Cal Expo
Rustic Charm

Rustic Charm Marketplace

Expo Center Building 1

Rustic Charm offers a delightful blend of vintage charm and rustic elegance. With its weathered wooden stalls, lace-adorned tables, and soft pastel hues, it exudes a cozy and inviting atmosphere. Visitors wander through aisles adorned with hand-painted signs, antique furniture, and delicate floral arrangements.

The air is filled with the scent of freshly brewed coffee and lavender sachets. Vendors showcase an eclectic array of upcycled décor. It’s a haven for seekers of timeless beauty and nostalgic charm, where each corner tells a story of bygone eras and cherished memories.

For information, please email Carrie Fraley at sonflowerproductions@gmail.com

2026 Participation Costs For Non-Food Makers (art, crafts, handmade goods not for consumption): $800 + 10% of gross sales $400 deposit due upon acceptance Remaining $400 + commission deducted from final settlement. Volunteer Requirement To ensure a fully staffed and engaging guest experience, each participating company is required to complete one 8-hour volunteer shift within the Marketplace. This may include stocking products, helping with store operations, or interacting with visitors. For Items Intended for Consumption (prepackaged, shelf-stable foods): $600 + 10% of gross sales $400 deposit due upon acceptance Remaining $200 + commission deducted from final settlement. Volunteer Requirement To ensure a fully staffed and engaging guest experience, each participating company is required to complete one 8-hour volunteer shift within the Marketplace. This may include stocking products, helping with store operations, or interacting with visitors.

2026 Rustic Charm Marketplace Application

Applicants will be notified throughout the month of June if they had been selected to participate in The Rustic Charm Marketplace. Please fill out the form below completely and accurately.

"*" indicates required fields

CONTACT INFORMATION
You must have a California Sellers Permit in order to sell your product at the Fair because it is a state run facility. If you do not have a California Sellers Permit, you can apply for one online through the Franchise Tax Board.
*You must have a Cottage Kitchen Certificate if you are a farm to table or food vendor. **You should also note if you are a farm to table or food vendor you will need to obtain a Health Department Certificate in order to participate and sell your goods in the marketplace. You will not need to get this until you have been notified that you have been selected. Farm to Table/Food vendors are required to name the 21st District Agricultural Association on their insurance.
Please list in detail a complete list of all products you are hoping to bring. If some items overlap with other vendors, you might be asked to only bring select items. An incomplete list of items will result in an incomplete application. Incomplete applications will not be eligible for selection.
*All items must be handmade or repurposed goods.
Item List with Details:
Please attach no more than five product photos. These photos will be used when your application is being reviewed. If selected these photos may be used on The California State Fair and Rustic Charm Local Marketplaces social media. You can also email your product photos to sonflowerproductions@gmail.com. Please attached your business name to all photos. Failure to attach pictures will result in an incomplete application.
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    Product photo may be used in promotions.
    *All complete applications will go through a jury selection process to become a vendor.
    VENDOR DEPOSITS/PAYMENT INFORMATION: Vendor Space fee: $600.00 When you have been notified that you have been selected as a 2026 Cal Expo State Fair Rustic Charm Marketplace vendor a $200.00 non-refundable deposit is due (no later than August 2, 2026). Failure to pay this deposit will result in you losing your spot as a vendor for the 2026 Cal Expo State Fair Rustic Charm Marketplace.
    In addition to the space fee, The Cal Expo State Fair will retain 10% of your net sales. Deposit payments can be made via cash, credit card or check made payable to Son Flower Productions. Good Luck and see you at The Fair!